Creating Engaging Product Videos for Your Hair Extension Store
Time to take your Hair Care business to the next level in a way your competitors simply won’t believe?
The good news is that you’ve certainly landed in the right place!
We’re going to guide you through everything you need to know about the wonderful world of product videos: how to make them, how to polish them up, and how to make them go viral.
Let’s dive right into the details so you can get started today!
Scripting always matters
You might think that the best videos are the ones that feel personal and authentic, and you would be right, but there’s a little more to it than that.
If you’re making your first few videos and want to get the balance right between information and engagement, having a script to work from can make all the difference.
By all means, add your own spin to it and adjust it if you want to take a few different runs at it, but a script will help you stay on message, get your brand out there, and interest those people in checking your Hair Website.
You need a call to action.
This is marketing-speak for the few little words at the end of your video that nudge the viewer to buy and even be part of a perfect Referral program for your brand.
A quick turn of phrase that flows naturally from the entertaining part of the video is all it takes, and you can get a good idea of what works by looking at some Shorts and Reels from bigger hair extension brands.
A call to action is like the cherry on the cake when you want your videos to make a real difference.
Connect with the audience
You need to speak the language of your audience if you’re going to make them feel connected with you and invested in your brand.
Hair extensions are something people love to treat themselves to when they want to glow. They’re an aspirational, fun, entertaining purchase, not a necessity like a utility bill or groceries.
Sounds obvious, right? Well, why would you consider something pushy or sales-driven, or even something overly formal, when you want to sell with a relaxed vibe?
Give a little thought to how your customers talk and engage with you, and the style you need to talk in will instantly come to mind.
Keep it relevant
Chatting into the camera can help your video feel natural, but you still need to stay on point.
Many marketers will tell you that 30-second videos have the right balance of duration and content, so try to stick to that length when you first start posting videos.
To make it possible, you’ll need to be short and sweet with your words so that you can tell the viewer everything they need to know without going off on a tangent and losing them.
Go mobile at all times
Virtually everyone who takes in your TikToks, Shorts, and Reels will be doing so in the palm of their hand.
Adapting your videos to the small screen becomes so much easier when you format for phone displays at the very beginning.
The beauty of this is that you will save yourself so much work in the editing and fine-tuning phase because you’ll have laid the perfect set of foundations.
HD footage is the norm
Not only is it the norm, but your customers will certainly expect it.
The beauty of the latest generation of Android phones and iPhones is that they will take care of this for you.
Give a little thought to how you can get the lighting just right so that your perfect Mink Lashes sing out for all the right reasons, and you’ll really be onto something special.
Descriptions and titles matter
If you want your videos to go viral, the work doesn’t stop when the editing is complete, and YouTube is a classic example of this key point.
You still need a description and a title that will make people want to stop their scrolling session and tap on your thumbnail.
Following the lead of some of the bigger hair extension brands that have the same kind of vibe you want to give off is a smart way to get up to speed without delay.
Short and sweet equal success
TikTok got so big so fast because it allows viewers to power through a whole host of interesting and informative content in a short space of time.
Trying to keep your first few product videos to 30 seconds or less will help you maintain focus and define your niche.
You can always go longer once you get to know how to engage your audience and want to start diving deeper into testing what they like and don’t like.
Speak directly about the features
Okay, so this may sound obvious, but you’ll be amazed by the number of business owners who take this for granted and never think to do it.
Telling viewers what your Hair Wigs have to offer— quality, ease of fitting, and beautifully defined color —will make all the difference when you want to turn views into sales in 30 seconds or less.
Sing out about the benefits
Last but by no means least, you want to tell the viewers why your hair extensions are going to help them look and feel better than they can imagine.
Be real and authentic so that you don’t overpromise, but also be high-energy and aspirational so that they want to click through and take a closer look at your store.
Striking the right balance is all about telling them what they need to know in a way that gets them excited and interested to learn more.
The last word
Now that we’ve shared the secrets of creating viral product videos, it’s over to you to pick out the subject for your first mini-movie!
Going with your hero product is the way to go here because from the impressive sales figures you’re already achieving, you know that the world loves it.
Give all those sisters out there something to watch, and they’ll be coming directly to you in no time at all.
Have fun with it!