Social Media Marketing Strategies for Hair Dropshipping Stores

Dreaming of bringing your new hair extensions and wig business to life with the click of a button?

The good news is that you’re already in exactly the right place! 📍

Keep reading, and we’ll show you how to add some real buzz and noise to the business you have always wanted whether you are dropshipping lashes, cosmetics, or hair!

Start with the Right Products

Shop the VIP way, and you will be treated to the finest bundles and closures you’ll find anywhere online.

Now, just imagine taking a step back and sharing each stylish accessory with a global audience of billions — what an opportunity! 

Whether it’s a classic straight closure or some head-turning body wave bundles, you can have it all when you come to the right place.

Even now you can dropship braiding hair online with our latest product line.

No matter how good your social media skills are, you need the right products on day one. We’ve got that side of things covered for you! 

Pick the Perfect Platforms

When you want to slay in the business world, you need to be meeting your audience in just the right place.

Here are the three platforms we’d suggest you focus on so you can touch base with exactly the right demographic:

• Instagram is still the queen of visual content, and it’s the place to be when you want to showcase a crown transformation that every woman will love.
• TikTok is all about short, snappy, stylish content. Keep it playful and energized, and you’ll find that the world soon comes to your doorstep.
• Snapchat is a hidden gem when it comes to promoting beautiful wigs and stylish bundles. Get yourself on there, and your brand will soon be everywhere.

Now that you know where to get your products and where to showcase them, it’s time for the fun part. 

Glam Yourself Up and Get Social

You need to practice what you preach in this life, and nowhere is that more true than as a business owner.

Add some kinky extensions to your latest look, and then show your brand’s followers what you’re all about. 

The world will want to know that you stand by your products and believe them, so what better way to do it than by walking the walk?

Be natural, casual, and approachable, and you can soon become the face of the brand as well as the brain behind your business.

Ideal when you want to wow the world with your first wave of content. 

Keep the Content Rolling

You’re doing so well, girl, but don’t rest on your laurels or put your feet up for too long.

Yes, you’ve got to celebrate the wins and pop a cork when you make your first few sales, but your business needs to keep on rolling. 

We’re talking regular content, engaging captions, and new ideas that will keep getting you noticed for all the right reasons.

Set yourself a goal of scheduling your next 10 days of content in advance, and some incredible things will start to happen:

• You will find that you can achieve twice as much in half the time, all because you set yourself a deadline.
• Your creative side will spark into life all by itself so that you never have to sit there searching for inspiration again.
• You will have extra time for live feeds and playful reels that make you feel like your finger is always on the pulse.

The moment you start to get all of these extra ideas, you need to press “pause” for just a minute and put the next step of your branding master plan into action. 

Master Your Destiny with a Content Calendar

Just because something was trending last week and brought in sales today doesn’t mean the world will care about it tomorrow.

A content calendar is the perfect way to track trends and make sure that your content has a clear identity. 

Review it at least twice a week at a set time, and it will quickly become a key part of your promotional machine.

Trust us, a little bit of extra organization at this stage makes all the difference. 

Get Strategic with Seasonal Offers

Your calendar is turning those creative cogs in your mind, and that means seasonal offers will never escape your attention. 

A discount on black wavy hair bundles in time for Christmas?

You’re going to be able to schedule it well in advance and make the smart moves that are sure to lead to sales.

Don’t forget to tag the products in your videos and tag your store in the description!

Tip: Utilize your hair website to make use of the traffic you will be getting!

Reach Out to Influencers

You’ve built some serious momentum, and it’s time to start branching out and diversifying your content.

Yes, keep going as one of the faces of your brand, but don’t be shy about singing from the rooftops about what you can do. 

Influencers and famous faces who love your extensions and wigs would be the perfect addition to your promotional campaign.

Here are three ways to catch the attention of even the most in-demand influencer without delay:

• Create a profile of your dream influencer and a profile of your target audience — you need to make sure that there is plenty of overlap between the two.
• Send samples to a shortlist of half a dozen influencers and then follow up by jumping into their DMs 48 hours later — gentle nudging really does work wonders.
• Collaborate together so that you both get content you’re happy with and follower engagement that drives sales — you can win together.

Once your partnership is well and truly established, add some hype with giveaways and promo codes unique to the influencer.

And before you go and slay…

Bonus Tip: Be Kind to Yourself

Ignore the negatives, celebrate the positives, and enjoy the process.

You are going to experience setbacks, but take them as chances to learn, improve, and grow as a person.

The more you can learn at the start, the further you’re going to go while everyone else is standing on the start line. 🏁

We know you’ve got this! 

Check out more Marketing Tactics for Hair Stores!