How to Identify Your Target Audience for Your Hair Extension Business
Is it time for you to start your business and bring your dreams of selling thousands and thousands of hair extensions to life?
Do you already have a business, and now you want to take things to the next level?
The good news is that youâve landed in the right spot when you want to make either of these things happen. đ
Right now, weâre going to guide you through the subtle art of identifying your target audience so that your marketing always hits the right notes to sell more hair and lashes.
Letâs jump into it and see how everything works!Â

What Is Market Research?
If you want to sell hair extensions to people, you first need to know who they are.
Market research is all about figuring out the key things you need to know so that you understand who to sell to, including:Â
- The age and demographic that is most likely to buy from you.
- Where they tend to go in person and where they hang out online.
- Their typical average spend and how often they will buy from you.
You may find that you have to look at several potential audiences in detail before you find the one that is most lucrative.
For example, you might start with new parents who want to treat themselves but then figure out that established professional women will actually have a lot more disposable income.
Donât take those examples as gospel â weâre just using them to highlight how different audiences offer different levels of opportunity from a business point of view.Â

How to Do Your Market Research
In a perfect world, you would hire a marketing agency to do all of this for you, but we know youâre a high-energy startup on a budget.
You want to be able to enjoy value for money and keep things lean.
Thatâs why weâre going to tell you how to do your own market research:
- Start by writing down the people you want to target (if you have some initial ideas), and then try to put yourself in their shoes. Alternatively, find a hair extension brand you love and then work backward to figure out who they are selling to.
- Build a profile of your dream customer by including key details like their age, location, household income, disposable income, and hobbies and interests. This will allow you to figure out how much you are likely to generate from each customer you acquire.
- Close the loop by looking at how much it will cost you to attract and then sell to this type of customer. Where are they hanging out online? How much will it cost to run ads there? What are the other overheads associated with your new batch of edge control or lace glue? This will show you how lucrative targeting a specific target audience is.
Like we said a little earlier, donât be surprised or put off if you find that you have to go around this loop a few times before you hit a home run.
Rather than see it as a sign of failure or something to be annoyed by, remember that successful businesses arenât built in a day.Â
You should take pride in the fact that youâre able to continually refine and optimize your approach â it shows that youâre in control of your destiny and a sister who knows what sheâs doing.Â

Move from Research to Marketing
Once you know who you are going to try and sell to and where you can find them online, itâs time to take the final step.Â
Youâre going to move from research to marketing and start turning all of your bright ideas into sales that bring in plenty of cash.
While this may sound like a daunting step if you have never done it before, itâs the most enjoyable part of running a business.
Youâll be able to get truly creative with your marketing efforts, put all of the new knowledge you have acquired to the test, and use some sharp and smart marketing to start driving sales.
Here are a few things you can do as soon as you are ready:
- Create a spreadsheet of key bits of slang that your target audience uses to describe the way they look and feel. You want to be able to establish an authentic connection with your audience because then theyâre going to trust you and want to buy from you.
- Look up the types of images and graphics that your target audience likes to share and repost online. This will help you align the visual side of your marketing with the kind of vibe that they like. Ideal when you want to be able to strike the right tone from the moment you get started.
- Remember that you can market your wavy extensions and straight hair bundles to multiple different audiences, provided you make subtle adjustments. Your younger customers may prefer TikTok to Instagram, for example, so why not try two parallel campaigns? It might just give you twice the revenue if you get it right.
The key point to remember here is that you want to be specific and focused, as opposed to generic and too broad, to get sales and customer reviews.
While it might be tempting to think that you can sell hair extensions to every woman in the world, itâs just not realistic and will lead to a store no one can find and a brand that blends in for all the wrong reasons.
For starters, some women wonât want hair extensions at any point in the future â donât waste your time, money, and effort trying to sell to them!Â

Your Target Audience Is Everything
Focus on the easy wins and latest styles that require extensions, and youâll be able to start ticking over your orders before you know it.
Over time, you can continually refine your approach so that you keep up to date with the latest trends and styles. â€ïžâđ„
Perfect when you want to be able to create a business that makes serious money because it truly understands its audience. We know youâve got this!