The Impact of Customer Reviews on Hair Extension Sales

Jan 28, 2025

When you want to start building a business that sets you financially free, it’s all about finding a niche you love.

If you’re reading this, then you’ve already been bitten by the bug and want nothing more than to share your passion for hair extensions and hair care products with the world.

That’s great news, and we’re delighted for you! 😍 

Now, we need to get down to business and figure out how you can turn customer reviews into a key marketing asset for your new business. Let’s dive right in! 

5-Star Customer Review

Why Are Customer Reviews Important?

If you want to show the whole world what you have to offer, you need to be able to show that your business really is ready to fly.

We’re talking, of course, about showcasing the thousands and thousands of happy customers you have so that the whole world knows you’re the only hair extension destination they will ever need. 

There are hundreds of marketing studies out there that show that when someone is deciding whether or not to buy some wavy hair bundles, they want to see what other people think.

When they come across a store that has hundreds of 5-star reviews and plenty of user-generated content of the end result, they’re going to have a lot more confidence.

This is why customer reviews are important, and it’s also why we’re going to show you how to make them work for you like never before. 

A Young Female Customer Reviewing a Product

How to Ask for Reviews Like a Pro

No one wants to be hassled and bothered by a seller the moment they have parted with their hard-earned money.

Being chased for a review can make it feel like you’ve done something wrong or that you’ve unwittingly bought from the wrong person, never to return for a second helping.

The key is to figure out subtle yet effective ways to ask for a review:

  • Include a thank-you card with every order that has a link at the bottom where they can leave a review.
  • Put on a competition where everyone who leaves a review with a photo is entered into a draw where they could win some hair extensions.
  • Use QR codes on your packaging so that when a customer loves their new straight hair extensions, all they have to do is scan and swipe.

The beauty of these strategies is that they are so much softer and, therefore, so much more effective when you want to build a pile of online reviews.

You’re not going to annoy your clientele by pestering them, but you’re also not going to miss out on potential reviews by failing to follow up.

Put these three top tips into action, and you will be amassing those priceless reviews sooner rather than later. Once you do that, you’re ready to really start boosting your sales. 

4-Star Customer Review

Boost Your Credibility to Boost Your Sales

If you want to create a thriving business that goes from strength to strength, nothing is more effective than working to boost your credibility.

You want everyone who comes to you to feel like they can trust you from the moment they start clicking around on your storefront.

It’s the only way to ensure that you catch as many eyes as possible and then convert your new audience into a small army of loyal repeat customers.

Here’s how we would approach it based on decades of combined experience: 

  • Add a testimonials section to your website so that the reviews and positive feedback you receive are in the spotlight.
  • Keep a running total of your positive reviews and display the average rating to show how many people have bought from you over the years.
  • Build out a social media presence on TikTok and Instagram where happy customers can tag you in their content.

What you’re doing with these three steps is expanding your reach in a way that makes your brand more prominent and more trustworthy.

Don’t worry. This isn’t about bragging or boasting — it’s just good business to put your reviews in the spotlight.

The only thing left to do is to figure out how to get more user-generated content alongside written reviews. 

A Young Female Customer Unboxing an Order

User-generated Tutorials and Makeovers Work Wonders

We mentioned the idea of running a competition a little earlier, and we’re going to return to it in this last section because it can be such a lucrative game-changer.

You’re someone who wants to be able to turn the whole block towards your customers, so why not put our hottest tip into action?

The answer is that there is no good reason not to and that today will be the day you change how your business functions for years to come.

Reels, Shorts, and TikTok content will all work wonders for your business and show just how happy your customers are with your extensions and cosmetics.

Now, go further from quick 10-second thank-you messages from customers and start to cross over into the world of influencing.

If you can get a micro-influencer or beauty blogger to create a tutorial where they use some of your new body wave extensions, things are really going to start flying.

What you’re doing here is expanding from customer reviews into the world of endorsements.

You’re using a trusted face and a respected name to highlight your products to an audience of millions.

Followers will then start to chat about your extensions in the comments section, with some of them tagging you with the results they have achieved by following the tutorial. 

Young Black Afro Hair Model Setting Ring Light

What’s Your First Move?

While these grand plans may sound a little out of reach if you’re hustling hard to make your first couple of sales, everyone has to start somewhere.

Start by designing a humble little thank-you card that you can include with your product deliveries, and then go from there. 📦

Over time, you’ll figure out the precise choice of wording and style of card that gets you the highest proportion of reviews, and you’ll be up and running.

You can customize all of this with Private Label Branding.

Good luck!


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