How to Utilize User-Generated Content to Boost Your Hair Extension Sales

Jan 21, 2025

When you want to be able to run a business that sets you free to live the life you want, it all comes down to strategy.

Picking the right strategy means having products the world loves combined with an online presence no one is able to resist. 😋

We can help you with the first one, but it’s the second that can seem like magic if you don’t know how to get started.

Luckily for you, we’re about to guide you through everything you need to know to sell more lash extensions. Let’s dive right in! 

Young Black Afro Hair Model Filming User-Generated Content

Why Do You Need User-Generated Content?

There’s nothing that will make someone buy a new set of body wave extensions like seeing their friends and neighbors talking about what you have to offer.

While professional ad campaigns are great if you have the budget, there’s a lot to be gained from the raw authenticity of user-generated content. 

Everyone relates to people they feel a connection with, and it’s much easier to build a connection with a real person speaking their truth than it is a paid model.

This means that not only will the user-generated route be more successful, but it will also cost you a fraction of the time, money, and effort.

All you have to do now is follow our tips and tricks that will turn your customers into your very own marketing team. 

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How Can You Get User-Generated Content?

You’re never going to be able to get something for nothing, so you need to be creative when it comes to interacting with your audience.

A blunt message asking for a lengthy online review of a highly polished 30-second Reel or Short isn’t going to hit the high notes.

What you need to do is foster a sense of community that will make every girl and sister feel like she is stepping out on the block in a way no one will be able to ignore:

  • Use friendly, personable language where you gently nudge for an online review in a way that’s fun and playful.
  • Launch a competition where your followers and customers can win a free hair extension bundle simply by leaving a review.
  • Flatter your audience and let them know that you want to see them turn on the style as you share their Reels with the whole world.

It’s all about having fun with your outreach and doing it in a way that makes the reader feel like they’re joining in with an engaging community.

There’s nothing like real, raw, and authentic language to make this come across as a genuine offer.

Once you find the right notes to hit, you need to keep remixing them so everything remains fresh and engaging. 

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Making Sure You Stay Original

A strategy that worked yesterday will become old news today and ineffective tomorrow.

That’s the sad truth about the social media world because it is constantly evolving before our very eyes. What you need to do is make sure you stay original if you want to keep ahead of the curve.

After all, there is nothing worse than seeing sales dwindle because you stood still while everyone else kept trying new things with their outreach. 

Seasonal shoutouts are a great way to do this because they will naturally change throughout the year. Want to see some fresh bangs for the summer?

Ask your audience to tag you in their latest snaps and let them know that they can win some new Lace Closures if you pick them.

Want to introduce a new shade of brown to your audience that has already taken the celebrity world by storm?

Send out a few samples to micro-influencers who follow you in exchange for a Reel where they drop in your name. 

These little variations on a theme can make all the difference when it comes to how efficient and effective your marketing is.

Rather than trying to plan a 12-month campaign from scratch, allow your creativity to roam free, and you will be amazed at just how far you can go.

After all, you’ve already done the tricky bit by building your hair store and launching your business.

Now it’s time to have fun with the creative side of social media marketing as you really get to know your audience. 

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Use Your Knowledge to Make a Serious Impact

Every audience will have online spots it is magnetically attracted to, and your job is to pinpoint where your buyers like to hang out online.

Instagram is the obvious first drop-off point because it remains the king of visual content, but where else should you share your new library of user-generated content?

Well, TikTok has a habit of going viral in record time and is becoming an increasingly common way for sellers to redirect followers to their Online Hair Stores.

SnapChat also lends itself to short-form content that your audience will love to share with their followers. 

Making sure you have tags that your buyers can use quickly and easily is key here.

If you have a tag that is easy to misspell or that doesn’t relate to your store name, you’ll be losing impact before you have started.

Align your social media presence with your storefront, and you will be on the right track from day one. 

Young Black Afro Hair Model Filming Content

What Do I Do Next?

Great question! The best place to start is with a competition that will put you in contact with as many of your followers as possible.

Put together a bundle of wavy hair, straight hair, and kinky hair extensions that a lucky someone can win, and you’ll be able to catch the eye with the click of a button.

Tie it in with a seasonal event or an on-trend color, and your offer will stand out in even the busiest feed like nothing else. ⭐ 

Make creating this first post your mission for the day, and you will be making use of the lucrative world of user-generated content before you know it. 

Learn more about Hair Dropshipping Logistics.


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