Proven SEO Tactics for Hair Dropshipping Stores

Building a hair business that gives you the lifestyle you have always wanted is easier than you might think, provided you have the right strategy.

Perhaps the biggest problem in the digital age isn’t so much finding products and building stores. It’s catching the eye of online browsers. 🏪

If you had a physical store, you would know how to pick the right storefront and window display to grab the attention of passersby.

What you may not know is how to do this in the world of e-commerce. Our job is to guide you through everything you need to know to sell more hair or lashes.

What Is SEO?

Search Engine Optimization (SEO) is a set of strategies that allow you to persuade Google to show your store high up on the search results page.

The key thing to know is that Google exists solely to show online users the most useful, relevant, and helpful information.

If someone is searching for wavy hair extensions, they don’t want to be shown breaking news from the NFL.

If someone is searching for those same extensions, it’s not very good if your new store is on page 78.

You want to be on the first page, and mastering SEO is how you’re going to do it. Let’s take a look at how it’s done. 

Start with the Right Keywords

A keyword is the building block of your SEO strategy and reflects what your target audience typically searches.

If we stick with the example of wavy hair extensions, it makes sense to assume browsers will be searching phrases like these:

• Wavy hair extensions
• Premium wavy hair
• Quality wavy extensions

These are just a few examples to illustrate the point. You might think that the list is endless, but the good news is there are plenty of keyword tools out there that will point you in the right direction.

Semrush is a popular choice because it will show you how much traffic each keyword gets as well as how much competition there is to rank for it. 

In an ideal world, you’ll have relevant keywords that pull a lot of traffic, but that few other hair extension stores are using.

Once you’ve got to grips with keyword research, you’re ready to go further. 

Perfect Your Headlines

Google wants to know how relevant your store is to someone searching for new wavy hair extensions, and headlines are one way to do it.

You want to combine short, scannable content that adds value with headlines and sub-headlines that are rich with keywords.

Google will notice this approach much more than a big block of text that looks more like an essay. 

Keeping a logical flow down the page and using the headlines to guide the reader through what you’re trying to say is the best approach.

That way, you’ll have something that adds value to human shoppers while keeping Google happy. 

Add the Right HTML Tags

If you want to continue your progress, you’re going to need to create keyword-rich titles, metas, and headers even with your product descriptions.

Go to Google, and you will notice that you never get a long list of website links when you search.

What you see are hyperlinked titles followed by short descriptions that describe what the page is all about.

These little details can have a significant impact on your store’s online visibility because Google heavily favors stores that have optimized them. 

Try to put your most valuable 1-2 keywords in the title and description and then focus the rest of the wording on human readers.

This will give you the right balance between appearing high in searches and making people want to click on your store and start shopping. 

Leverage the Power of Images

While many of your competitors will be focusing intensively on their choice of keywords, you’ll be expanding your reach by using the right product images.

Google processes images to assess how relevant your store is and how useful a human shopper will find it. 

To make sure you get the biggest SEO boost from every image, make sure to add something called Alt text.

Think of it as a short sentence that provides context and a quick description of what your image is all about.

Google uses this to figure out how much impact your new photo gallery will have on your overall ranking. 

Go Further with Link-Building Strategies

Last but not least, we need to introduce you to the powerful world of link-building.

If you knew nothing about hair extensions, but every time you searched for them, you saw links to the same store, what would you think?

You’d naturally assume the store was the place to go for those wavy hair extensions you’ve been looking for, and so would Google. 

Turn things around, and you can also see the benefits of putting links on your pages to trusted sites (but not direct competitors).

What you’re doing is continually building trust in your business by showing that you’re part of a larger online network of connections.

You don’t have to be in a formal business relationship. You’re just showing that your store has some relevant overlap.

This is known as link-building, and it’s a proven way to expand the reach of your website in a highly sustainable way. 

Linking to other sites is simple, but getting them to link to you is more difficult. The most popular way to do this is guest blogging.

You could offer to write an article on hair extension care that can go on their site with the understanding that it will include a link back to your store.

If they’re happy to go ahead (who doesn’t love free content), you’ve just linked a whole new audience back to your store. 

Apply These SEO Tactics Now

While it’s easy to feel daunted by SEO if you’re tackling it for the first time, there is plenty of help available.

Keeping it simple to begin with and working through our tips above one step at a time is the way to go. 🌟

Once you feel comfortable with the fundamentals, you’ll be ready to fine-tune your SEO efforts and continually push your store higher in the search rankings with the right tools for your hair store.