The Impact of Seasonal Trends on Hair Extension Sales

Ever wish you could figure out how to smooth out those peaks and dips in your sales?

One month, it seems like Your Hair Website is on a Billboard; the next, it seems that sales have dropped right off, and your customers prefer lace frontals. 

What’s going on?  We need to dive a little deeper into the world of seasonal trends so that you can see what’s really going on here.

For example, did you know that prom season can see hair extension sales jump by around 40-50% across all lengths, colors, and styles?

That’s just one example of the peak seasons you need to be paying attention to. 

Let’s dive into the details so you can get ahead and stay ahead while making it look easy. 

The Peak Seasons for Hair Extension Sales 

There are certain times of the year when you simply need to have more stock available to you, whether you’re Dropshipping or choosing to hold it yourself.

From experience, here are the top 3 times of the year when you really need to be dialed in:

• Prom season will see virtually every teenage girl in her age group want to elevate the way she looks and feels. Hair extensions are a big part of that, and the styles are getting bigger and bolder with every passing year. 
• Winter is all about protecting hair so that you might see a good peak for a couple of months in protective hairstyles like Closure Wigs.
• Fall is when women love to embrace deeper, richer tones that have more of a natural look and feel about them. Being on hand to give them exactly what they want can make all the difference to your annual sales figures. 

Although you might be tempted to go all in on the peak times of the year, a sustainable, well-run business is one that makes money 365 days a year.

With that in mind, we need to take a quick look at the off-peak seasons.

The slower seasons for hair extension sales 

These are the times of the year when we consistently see a drop in the volume of hair extensions people buy: 

• Summer is slower going because the head waves can make the extensions annoying.
• The holidays will see a spike in sales, but there’s always a dip for a couple of weeks afterwards as people are winding down and choosing to save money. 
• Periods of bad weather or unseasonal hot weather can cause drops in the number of sales you make. 

Now that you know what you’re looking for, we need to figure out what you’re going to do about it.

How to smooth out seasonal variations 

The key is to be proactive and constantly try to put yourself in the mind of your buyers.

This is what will enable you to figure out what they’re thinking so that you can give them plenty more of what they want.

Here are a few proven ways you can start doing this as soon as you’re done reading our guide. 

Refresh your marketing

If you want to smooth out a dip in sales, find a way to put a spin on the slowdown. Imagine you want to tackle the post-Christmas lull in sales.

Sending out emails about how your Hair Bundles are the perfect way to elevate your look in time for when the ball drops on NYE would be an inspired move to make.

You have to give people a reason to buy that makes sense, and you can do that by tying in your offer with the time of year.

Launch a subscription service

Subscription services that offer exclusive access to select styles and lengths could be just the ticket when you want to build a bedrock of repeat income.

Knowing how many subscribers you’re going to have from one month to the next will help you to plan ahead and take a proactive approach to your budgeting and sourcing.

Push the sustainability angle

If you find that certain demographics just aren’t buying from you, regardless of the time of year, the chances are that they are concerned about something bigger.

It’s not price, choice, or color — it’s the environment. 

Join an eco-friendly initiative like a tree planting program and use that as a way to start putting your green credentials in the spotlight. 

Diversify what you offer

Styling tools and haircare products don’t necessarily experience the same seasonal slowdowns that extensions do.

By diversifying your product range, you can set the tone for a steady stream of sales that comes into your bank account right throughout the year.

Promote care routines

Adding some video tutorials to your Instagram or TikTok can help you educate your customers on the need to care for their extensions.

By telling them how to look after their hair bundle and extend its lifetime, you can significantly improve customer satisfaction and Customer Testimonials without even having to think about it.

Showcase new styles and developments

There are always new styles and types of closures and Frontals making their way onto the market, so why run the risk of missing them?

Dropship Beauty enables you to stay right at the front of the pack so that you always have something new and exciting to offer your audience.

Final thoughts

 Seasonal variations are a fact of life in virtually every business out there, and they’re not just something that makes life difficult for your Hair Extension Business.

Dealing with it, owning it, and deciding you’re going to use it as a chance to grow even faster is the smart move to make here. 

Pick a couple of our ideas you’re going to put into action before the end of the day, and you’ll already be making moves in the right direction. 

It’s time to go out there and make this happen!