The Importance of Customer Testimonials in the Hair Extension Industry

When it’s time to take your hair extension business to the next level, we make sure you’re always in the right hands.

That’s why today, we’re about to connect you with the true power and sales-boosting skills of customer testimonials that you have to have on your Hair Website, and you will learn: how to get them, how to make them sing, and how to make the most of them. 

Let’s dive into the details without further delay so you can get moving!

Why do customer testimonials matter?

Take one look at a store with poor testimonials where it’s clear people aren’t happy, and then head on in any way and buy.

Hang on!

We both know that it doesn’t work like that when we’re the customer, so why not put that same hat on when you’re the one running the business? Think about it like this…

Testimonials build trust with buyers

If you can show casual browsers that you’re the best there is when it comes to Mink Lashes, for example, they’re going to be far more likely to do business with you. 

By showing them that their peers trust you with their eyes, you’re going to be removing so many of those initial objections people throw up when they may have to part with some hard-earned money. 

You’re giving them social proof! 

Social proof influences purchase decisions

When you know that other sisters have turned it on using the exact same 3D Thinline Mink lashes you’re looking at right now, you’re going to have the confidence that you can do the same. 

If you have a testimonial where a buyer gives a shout-out to how easy they can wear their lashes , you know you’re going to get a spike in sales from women who hate the messy process.

Brand loyalty is on the line

Testimonials don’t just help catch the eye of the next wave of customers; they help keep your existing customers happy.

How? A customer who leaves a glowing testimonial is being given a platform to talk about something they like, and that can help them realize it’s actually something they love.

They’re sure to be back for more!

Viral marketing is one testimonial away

If you want to become the next Hair Extension brand to blow up big time on SnapChat and TikTok, you need a testimonial from someone who knows how to turn on the style.

Going viral is about being consistent and making the most of what you have.

To do that, you need to know how to collect these viral pieces of content in the first place.

How to collect glowing testimonials

If you want to get ahead of the crowd, this is the part of our guide you need to be tuning in to.

Follow our tried and trusted process for turning happy customers into a mountain of glowing testimonials, and you’ll be boosting your Content Marketing in no time at all. 

Here’s what you need to do…

Ask for feedback 

If you don’t ask, you don’t get it. Getting on the front foot and being proactive is the best way to start building your first pile of testimonials.

Personalized emails sent to recent buyers, open invitation posts on your socials, and even asking them to nudge any friends they know who have bought from you can make a difference.

While you need to be personable and friendly, it’s also a numbers game, as not everyone will get back to you.

Consistency is what counts more than anything else.

Create a testimonial form

You’re asking your customers to go out of their way and do something, so try to make it as effortless and frictionless as you can.

A simple form on your site that they can click on and speak their mind is one way to do it. 

Harvest your social posts

A lot of the time, someone will tag you in a post showing off their new crown, and that’s a testimonial if we ever see one!

Repurpose what they’ve said and use it in your Social Media Marketing plan and then make it glow for the rest of the world to see. 

Give them something to smile about 

A 10% discount code in exchange for a few kind words about their experience with you is often all it takes to get a flurry of testimonials heading to your door.

Be creative with your incentives throughout the year to keep things fresh and engaging, and you’ll notice the difference in no time at all. 

All you have to do then is figure out how to make the most of them!

How to showcase your testimonials

Finding the right spot to place testimonials that highlight your Body wave bundles is just as important as getting them in the first place.

Here are a few ways you can do it in style: 

• Perfect placement:
  Making sure that your testimonials sit just beneath the fold on your homepage can really help to set the right tone 
  
  
• Beautiful branding:
  Shaping and coloring your testimonials so that they fit in with how you want your brand to be seen always matters
  
  
• Focus on formatting:
  If you can add in a few video testimonials that start playing as soon as a browser gets to them, that would be even better! 
  
  
• Super sliders:
  A sliding gallery of your testimonials that encourages the browser to interact with your site is a great way to increase engagement. Think about which one of these you can put into action first, and you’ll be able to set the tone for a hair extension brand that is always going to stand out. 

Bonus tip

If you want to keep moving the needle when it comes to your growth and profile online, you need to keep things fresh and authentic.

Adding in new testimonials every quarter will help you show what your customers and buyers think of your Hair Brand and the very latest Wig styles and colors you have to offer. 

Now that you know how it all works, it’s over to you to put our hints and tips into practice. 

We know you’ve got this!