Developing a Content Marketing Strategy for Your Hair Business

Creating a content marketing plan will help you attract and retain customers so that your hair extension business gets plenty of repeat income.

The world of online business is all about turning that single wanderer who found your Hair website by chance into a loyal shopper, and we can guide you through the smart way to make it happen. 

We’re talking, of course, about content marketing, and that’s going to be what we will guide you through during the course of the next couple of minutes.

Let’s dive right into the details! 

Set out your KPIs

A Key Performance Indicator is just a fancy marketing way of laying out your goals.

Want to attract 50 new buyers this week?

Make that your KPI.

Want to boost sales of straight hair bundles in the spring? Make that a KPI for the month.

You get the picture! 

Having a clear goal is essential because it will allow you to be intentional and purposeful with your content creation efforts.

Anyone can churn out dozens of blogs and videos on hair extensions and Hair Care products, but doing it the right way will really grow your business.

Use your KPIs to give yourself a clear sense of direction, and everything will start to slot into place on day one. 

Focus on your Audience

Think about who you sell your Hair extensions to and how to speak their language, and you will be off to a flying start.

You want to be able to make sure that you keep them onside and make them interested in seeing what you’re going to post next.

The only way you can do this is by learning what they want from you by diving into the details. 

Perform a Content Audit

If you’re blessed with a library of existing content, you need to audit it sooner rather than later.

An audit will not just tell you what you have to work with; it will also highlight what has been working and what has fallen flat.

Learn from this real-world feedback that your audience is giving you, and you’ll be off to an even faster start. 

Shortlist your Main Channels

Hair Wigs and Extensions work best on TikTok and Instagram, where you can really push the visual side of things.

Having your own blog is also a great idea because it will give you plenty of space to add images, videos, and longer-form tutorials.

Not quite sure how to write a great blog?

You’re looking at one!

Have a flick through some of our recent posts, and you’ll soon have more ideas than you know what to do. 

Create a Content Calendar

Content may be king, but that doesn’t mean you can give it a completely free ride!

You need to be structured and organized if you’re going to get your Content Marketing efforts off the ground.

Every professional in the content world will swear by their content calendar because it allows them to see what needs to be done at a glance. 

There are countless templates you can find online for free, so that you can get a starting point with nothing more than the click of a button.

Add in a few little custom features of your own as you get more and more aligned with your content efforts, and you’ll be well and truly on top of things. 

Set out a Content Budget 

If you’re paying to boost posts, run ads, or promote with influencers, a budget is essential.

The same is true if you need to hire someone to help you.

Being realistic about what you can afford and then calculating the return on investment of your monthly content spend is key.

This will show you how much you have to spend on content to make a sale and allow you to refine your processes so that things quickly start trending upward faster and faster. 

Start Creating your Content

You may have to hire a copywriter or a videographer, but don’t let that put you off or slow you down.

Having the right creative team by your side will allow you to set the tone for a big promotional push so that you can sell Body Wave extensions and Lashes in volumes you never thought possible.

Being adventurous with your content and knowing that you can refine it quickly will help you break free from paralysis. 

Trying to get every frame and word perfect the first time, every time, is just not realistic. Be kind to yourself, and you will give yourself the freedom to learn and grow. 

Promote when you Can 

If you have a TikTok that has gone viral off the back of a larger trend that you’re following, this is the moment to reach out to the originator of the viral trend.

They will be interested because it allows them to surf the wave a little longer, and you will be benefiting because even more eyes will be looking at your business.

Be proactive and professional in terms of your outreach, and you’ll achieve so much more than you think. 

Start Measuring The Results 

Analytics may seem at odds with free-flowing creativity, but they are the bottom line in more ways than one.

If you want to know how your sales are being influenced, you need to look at the reach, likes, views, etc.

Take a systematic approach to measuring the impact of your content, and you will be able to quickly hone your strategy so that it effortlessly speaks the language of your audience.

Once you do that, the extensions will virtually sell themselves!

What do you do now?

Sometimes, a quick look at a couple of your closest competitors is all it takes to find the spark of inspiration you have been searching for.

Take a moment to read what they have posted and watch what they have uploaded, and you’ll be able to see how they’re approaching things. 

You can learn from the best bits, take note of their mistakes, and then start shaping your own content strategy with a little help from our step-by-step guide.

Perfect when you want to bring your hair extension brand to life like a pro. 

Good luck! 

Also, learn how to handle bad reviews for a better store!.