Tips for Writing Blog Posts That Attract Hair Extension Customers

Your hair extension business is going to go to new heights because you're about to launch the must-read blog no one can ignore.

Don't believe us?

Keep reading for just a couple of minutes, and you'll have made it happen sooner than you can believe. 🎉

Perfect when you want to be able to get ahead of the competition in style and sell more lashes and cosmetics.

Now that we've hooked you, it's time to show you how we did it…

Lead with an Engaging Hook

Re-read the first sentence of this blog, and you'll know exactly what it's going to do.

Not only that, but it also uses positive, aspirational language that shows you there's going to be serious value put on the table.

How you handle objections to reading a 1,000-word blog post will determine the success of your SEO efforts, and hooks are the way you do it.

Then, once you've caught the eye, it's over to you to do your thing. 

Add More and More Value

Your hook is the bait, and the value you add is what reels them in.

You want to make sure your blog posts don't read like an endless stream of ads and advertorials; otherwise, your audience will soon get bored.

Don't tell them they have to buy a certain extension — show them what they can do with it and how to bring their crown to life.

You want to make it feel like you're right there by their side, showcasing your hair and cosmetics products in the most subtle way so they never realize you're selling to them.

Hot style tips are what will make this happen.

Make It Readable from Start to Finish

No one wants to read a training manual for body wave hair extensions; that's just not fun.

Pick an easy-reading style that flows down the page like a conversation, and you'll be able to move on to something special in no time at all.

Short sentences, snappy paragraphs, and plenty of engaging subheadings are just what's in order here.

By creating a blog that anyone can quickly scan at a glance before diving in a little deeper, you're removing a major hurdle. 

Don’t Forget Your SEO

Human readers are only half your audience.

Google also needs to see those juicy keywords if it's going to bump you up the search engine results page.

Don't worry. You're not going to have to get too technical here if you don't want to.

Start the simple way by creating a list of commonly searched terms off the top of your head and then run them through a free keyword tool.

Pick out 4-5 terms that have high volume and relevance but low competition, and you'll be up and running. 

Listicles Are Perfect for Social Media

Do you love clicking on those articles that share things like "7 ways to illuminate your crown" because you know they're going to offer bitesize snippets?

We do, too! These are listicles, and they are one of the best ways to take your content viral with social media marketing.

The naturally compelling headlines and titles really do lend themselves to snappy content that catches the eye and stands out from the crowd, which is exactly what you need when it's time to take over the spotlight. 

Go Big with the Visual Elements

Speaking of the spotlight, is there a better way to grab it than with a beautiful hero image at the top of your blog?

We don't think so. That's why we're really going to push the visual side of things when it comes to blog writing.

You own a hair business, so let those luscious locks and elegant crowns come to the fore, and you'll never look back. 

Be Real, Raw, and Authentic

The more you put yourself out there and write from the heart, the faster you're going to be able to grow your brand.

Just because there are hundreds of other wigs and extension businesses out there doesn't mean that you have to follow the crowd.

You have a unique voice that you can bring to life with the right turn of phrase, so why not celebrate it?

Having a brand that makes a real connection with its readers is one of the most powerful sales tools there is.

It is what will allow you to create a real buzz around your products while building trust in everything you do.

The beauty of this approach is that people love to recommend brands they trust to their friends — they want them to have a good experience when it comes down to it.

Keep moving in this direction, and you'll soon find that your audience will come to you when they want to discover the latest styles, trends, and hot takes. 

Stay Ahead with the Latest Trends

Your ability to pick out hot new looks is what will allow you to create a business that sets the trend and stays ahead of the chasing pack.

This is why working in a niche you love will make all the difference. Got to work a little longer than everyone else at the end of the week?

You won't care because you will be able to make the whole thing feel like a breeze.

You'll love every minute of it; it's just what you want from a business that you started because you want to live your dream life. 

Sprinkle in Links to Drive Sales

Before we go, we know that you've been waiting for a little touch of magic that turns browsers into buyers.

Dropping in a few links into most of your blog posts will allow readers to click through to your store and take a closer look at what you have to offer. 🎁

Don't go crazy and have dozens of links in there — no one will pay attention — focus on quality, and you will be able to see a steady stream of new buyers arriving based on your pricing practices. 

Now, it's over to you to work your magic and bring your first blog to life!