How to Build Trust with Customers in the Hair Extension Industry

Trust is worth its weight in gold when you want to be able to build a hair extension business the whole world loves.

While clever marketing and beautiful product images can certainly make a difference, there’s nothing quite like feeling connected with a brand. 🫶🏿

If your customers trust you, you’re going to find it really easy to sell them a whole new range of 3D Mink Lashes if they have previously only ever bought lashes from you. 

Take a look at how to build trust with your customers like a pro, and your business will be stepping into the spotlight for the whole world to see in no time at all. Good luck! 

Wave Goodbye to Clickbait Temptations

Just because a marketing strategy can bring a lot of traffic your way doesn’t mean it’s the right way to go about things.

If you’re deliberately misleading your customers or you’re offering something that sounds too good to be true, you will be found out sooner rather than later.

We know you got into this business because you have a passion for what you need to do, so we probably don’t even need this section here.

If in doubt, wave goodbye to clickbait marketing and focus on being real, raw, and authentic at all times. 

Focus on Delivering a Personalized Experience

Nothing makes your customers feel special, like remembering their name and learning about their style preferences.

Think of it as the online equivalent of being able to talk in a salon or blow bar, and you’ll hit the right notes.

If you start capturing all of this data, you will be able to create the right balance in a way that makes you feel like you’re getting to know everyone who visits your hair store.

Be Responsive at All Times

Waiting three working days for a reply is only going to drive your customers elsewhere.

You want to be able to offer a level of service that feels like you’re right there with them, and it all starts by getting your response times under the 24-hour mark.

Think about whether you need a virtual assistant or customer service manager as things start to scale, and you’ll never lose sight of what got you there.

These little details really make a world of difference for your customers. 

Add Value with Free Resources

A tutorial on how to fit kinky curl extensions or a guide that covers everything about lace frontals can really make your audience smile.

You can create a relationship with would-be buyers in a way that makes them feel that you truly care about how they look and feel.

Keep the content coming, and you will be able to shape the future of your business in a truly lucrative way. 

Provide Nothing but the Best Hair Extensions

We’re always ready and waiting to help you connect with luxury hair extensions that are sure to make your customers dance with delight.

Because everything we have to offer is up to the mark and ready to step out on the block, your customers are guaranteed to notice the difference.

Ideal when you want to set them free to shop the rest of your range with confidence so that they add another half a dozen stylish options to their cart. 

Put Reviews and Testimonials in the Spotlight

Social proof matters this year more than it ever has, so why are you turning your back on it?

Put those customer reviews and glowing testimonials on your homepage and social channels for the whole world to see, and you’ll be turning your customers into your very own free marketing team.

Perfect when you want to be able to set the tone for the most lucrative quarter yet! 

Be Honest at All Times

No one likes to tell a customer that they can’t help them, but disappointing a customer when your big promises fail to deliver is 10 times worse.

Be open and honest about what you can do and what you can’t, and you’ll be building trust the right way from day one.

Helping them find another service if you can’t cater to their needs right now will really help, too.

If you find that you keep getting asked for the same product, why not connect with us and see if there is a way you can start stocking it? 

You never know. You might just come across the next big seller simply by being helpful and approachable. 

Refund and return policies can help you build a stable relationship, too!

Proactively Connect for Feedback

Asking your customers what they think about your store and if they would recommend you to a friend is a smart move.

Not only will it help you optimize your business, it will also make sure that your customers know that you are always listening to their needs.

Exactly what’s needed when you want to build long-term relationships with the people who pay your bills and help you live your dream life.

Admit When You Get It Wrong

There will always be times when you get things wrong — you’re human, after all — and there really is no shame in admitting it.

In fact, your customers will appreciate how open and honest you have been and will then think twice about finding a competitor to take your place.

By offering a solution or a means of making it right, you can build brand loyalty in a way that will keep your brand shining bright. 

Go Even Further with a New Loyalty Program

Last up, have you created a loyalty program yet?

You want to incentivize your customers to keep coming back for more 3D Thinline Lashes and 3D Faux Lashes when they decide to change up their style.

A loyalty program makes them feel invested in your store because they know that they will soon get something for nothing. 😁 

Making your offers seasonal and stylish is the smart way to stand out from the crowd and get ahead in style.  We know you’ve got this!