We built it all. We own it all.
The warehouse is ours. The inventory is ours. The app was written by our developer, in house. When you send us an order, it doesn’t get forwarded to a supplier we’ve never met — it gets picked off a shelf in Atlanta by someone on our payroll.
We were a hair company first.
Private Label Extensions started in 2014, selling human hair extensions to stylists and customers who cared about quality. Over 100,000 customers later, it’s still the parent company, and it’s still where every bundle we ship comes from.
In 2016 we started dropshipping. I built the system myself — the fulfillment flow, the branding, the anonymized shipping — and then we hit a wall that had nothing to do with hair.
Our clients kept getting stuck on the website. They had the drive, the customers, and the catalog. What they didn’t have was a store, and building one took them months. Some of them never finished. We were sitting on inventory ready to ship for people who couldn’t get to the starting line.
So we started building the websites too. That took a launch from a few months to a few weeks. We’ve been building on Shopify since 2018, and we’ve been refining the system ever since — every version shaped by clients telling us what broke.
Come touch the hair.
We have two retail stores in Georgia. You can walk in, put your hands on the bundles, and see exactly what you’d be selling before you sell a single one. Clients do this all the time, and it tells them something no website can: we are a real company, in a real building, with real inventory.
Most dropshipping companies would very much prefer you didn’t ask where their warehouse is. Ours has a front door.
Atlanta
1260 Memorial Dr SE
Atlanta, Georgia 30316
Tucker
2647 Lawrenceville Hwy
Tucker, Georgia 30084
Who’s actually here.
A support team that answers tickets — real people, not a chatbot and not an outsourced desk. A developer who works on the Dropship Beauty app every day. A shipping team whose entire job is making sure your orders leave on time. And me, working directly with hairstylists to get each product right, because they’re the ones who have to install it.
Most of our clients are stylists. That’s not an accident — it’s who we built this for, and it’s who tells us what’s wrong with it.
Why you’ll never see our clients on this site.
We’ll tell you everything about us. We’ll tell you nothing about them.
No testimonials, no logos, no case studies, no screenshots of somebody else’s store. Our clients pay us to be invisible, and that promise is worth more than a wall of social proof. If this page were covered in client names, you should be asking why we’re willing to expose them.
That’s the trade. We’re visible so you don’t have to be.
And if you want to know who’s behind it.
I’m Mikey Moran. I founded Private Label Extensions in 2014 and I’ve spent the last decade in the hair business in Atlanta. I wrote a book about it — Fearless Beauty: The Hair Business Blueprint — and I co-host Hair Biz Radio, where we talk about this industry every week.
I’m not hard to find. That’s the point. You’re about to trust a company with your inventory, your fulfillment, and your customers’ experience — you should know there’s a name attached to it and somebody with a reputation to lose.
— Mikey
Or install the app if you already have a Shopify store.